5 takeaways from an 8-year land use saga

Old dee mill higher res
"Dee refers to a lumber-mill town located on the Middle Fork of the Hood River, occupied from 1906 to 1959, and to the adjacent orchard district sometimes known as Dee Flat." Text: Oregon Encyclopedia | Photo: Historic Hood River archives

We're still celebrating the definitive win for Hood River residents that came with the state Land Use Board of Appeals' (LUBA) unanimous decision to overturn the Hood River County Commission’s fourth extension of the DeeTour amphitheater development permit. Thrive Hood River's victory in the appeal effectively ends the 8-year threat posed by this ill-conceived, large-scale concert venue sited on the banks of the East Fork of the Hood River. 

1000 Friends of Oregon was proud to represent Thrive in the appeal that ended this land use threat once and for all. At long last, Apollo Holdings, LLC has pulled their permits and the property is currently listed for sale. Here are 5 takeaways from the long road to victory.

1. Oregon’s land use system strikes a balance

Locating a massive hotel and concert venue outside of an urban growth boundary disrupts the balance land use planning strives to sustain. It conflicts with the surrounding landscape, can place a dangerous strain on roads that are not designed for high volume traffic, and can be disruptive to nearby farms and communities.

“Dee highway is a main artery between Mount Hood and Hood River and the upper valley has become a tourist destination in itself. The roads are already busier than they can safely handle, having a large resort or venue would create massive traffic jams and be hazardous to those of us who live, farm, or work here.” - Dee Resident

Since 1973, Oregon’s land use system has been a tool for planned, smart growth. Cities and towns are designed and built to accommodate more intense uses (e.g. residential neighborhoods and commercial centers) and have the underlying road, public safety, and utility infrastructure to support them. Outside of an urban growth boundary, farm and forest lands prevail. These resource lands lack the infrastructure to accommodate the same kind of uses that can flourish inside cities and towns.

2. Perseverance

Land use planning and protecting rural lands from inappropriate development is not for the faint of heart; victories take time and dedication. Securing this victory took eight years, three trips to LUBA, nine appeals, and hundreds of comments from neighbors and community members. 

It is thanks to the determination of local residents who continued to speak up, show up, share their testimony, and support the work of land use advocates that this controversial development was stopped. 

3. Collaboration is crucial

The collaboration between 1000 Friends of Oregon and Thrive Hood River made this success possible. The combination of Thrive Hood River’s local expertise, amplified by our statewide land use planning advocacy ensured that deep-pocketed developers couldn’t bulldoze community opposition. 

Through our Affiliate network, lessons learned in other parts of the state by local land use organizations that faced similar development proposals were instrumental in our long path to victory. Our collaborative network of affiliate organizations makes land use planning more efficient and effective.

4. Important legal precedents set

This decision to deny the extension of the permits has broader implications for limiting “zombie projects” in the Hood River Valley and beyond. Our legal work revealed the Hood River County code lacked limitations on the number of permit extensions an applicant is allowed. In response, the planning commission initiated a necessary code update.  Instead of allowing potentially unlimited extensions, permit authorizations in Hood River County last for 4 years, with the possibility of an additional 2-year extension under certain conditions.

5. Keep an eye on the big picture

We’ve identified an important lens to evaluate development impacts on resource lands; permit-stacking. Permit-stacking is the practice of applying for multiple different development permits for a single project. This unfortunate practice makes it hard for community members to understand and evaluate the full impact of a proposal. Over many years and project iterations, Apollo Holdings proposed a four-story hotel, concert amphitheater, 3,000 car parking lot, seasonal event site, conference venue, wedding site, and a festival-sized food cart pod. In reality, all of the things that Apollo Holdings attempted amounted to a destination resort.

Oregon has laws governing destination resorts and rather than use those laws, the company opted for a piecemeal approach to avoid transparency. The piecemeal, permit-stacking approach requires groups like  1000 Friends of Oregon and Thrive Hood River to thoroughly evaluate every permit to ensure that the public understands the scope and scale of what is being proposed in their community.


Legal victories take significant financial resources. Members of 1000 Friends of Oregon and supporters of Thrive Hood River should take pride in knowing that their contributions sustained us through the 8 years of community organizing and legal battles it took to win.